How
Unravel
Understanding what makes people tick and finding out how brands can play a meaningful role in the lives of the consumer. That is our foundation and our passion. MARE stands for quality, and this is reflected in the sharpness of our insights. It is not just about asking the right questions, but also about connecting to the broader context and translating findings into actionable advice. That is what makes us top-notch researchers.
We offer a wide range of research types, varying from strategic to more tactical levels. This includes proposition research, positioning research, communication research and customer journey mapping. Together, we determine the right tailored approach.
To arrive at the right insights, we use a variety of techniques. Some MARE classics include:
- Consumer safari
- Online communities
- Online research
- UX research
- Agile research
- Feedview
- Jekyll & Hyde
Want to know more? We are always happy to schedule a call (+31 (0)20 670 50 20) or connect via email ([email protected]), so feel free to get in touch.
Anticipate
Today’s trends can be the prelude to what will become common in the future. By combining findings and insights with carefully developed future scenarios, we provide advice that remains sustainable in the long term. Sustainable advice is not only relevant today, but continues to strike the right chord in the years ahead.
We place findings in a future perspective through our in-house trend analyses and input from our Sparks network.
Our trend team specialises in translating trends into practical and relevant input for our clients. Which trends are relevant to you, and what do they mean for your company or brand?
Our Sparks network, consisting of specialists across different disciplines and members of the creative forefront, provides inspiration by looking at the same challenge through a different lens.
Products we offer:
- Trend report
- Tailor-made trend presentation or workshop
- Service design workshop
- Spark interviews
- SparkSpeakeasy
- Target audience presentations or workshops, for example on millennials or people in their fifties
Want to know more? Get in touch with the Anticipate team via [email protected].
Make
What’s next? At Make, we help brands create value by jointly translating insights into people, market, brand, and society into concrete solutions. Thorough research always forms the backbone of this process: qualitative research and trend research provide a deep understanding of the consumer and the context in which brands operate. Based on these insights, we support brands with a range of challenges, such as developing brand positioning, strategy, or proposition.
What’s next? Through Make, we help brands create value by translating shared insights into people, market, brand and society into concrete solutions.
Thorough research always forms the backbone: qualitative research and trend research ensure a deep understanding of the consumer and the context in which brands operate.
Based on these insights, we support brands with a wide range of challenges, such as developing a brand positioning, strategy or proposition.
We apply the principles of design thinking and work from our own interpretation of the Double Diamond.
Empathy is our starting point. We put people at the centre and build from a deep understanding of needs, drivers and context.
Our iterative approach is characterised by alternating between generating a wealth of insights and ideas and creating focus by prioritising and making clear choices.
We facilitate the entire process: from framing the challenge and gathering the necessary insights to translating these into concrete solutions and building support within the organisation.
We do this with a dedicated team of researchers, designers and strategists who work closely together throughout the entire journey.
Want to know more? Get in touch with Thomas or Mirjam via [email protected].