Increasing need for inclusion
The streets have been empty, but the minds of the younger generations have not. There’s been more time to reflect on one’s actions and it has become apparent that our values need a reset: from combatting climate change, to breaking the cycle of racial and gender inequality. Several groups have been fighting for the reform of outdated systems, breaking rigid social constructs in the process.

Performative activism
Learning more about these different movements and how they intersect, makes you better equipped to pivot your business to be more purpose driven. But how do you find your purpose in an age of activism, when so many groups are trying to drive change at the same time? And how can you authentically play a part without being cast aside for performative activism?

Three movements in the spotlight
In this whitepaper and accompanying trend webinar MARE sheds a light on the three most prominent movements; Smashing the Patriarchy, Black Lives Matter and Intersectional Environmentalism. We’ll provide you with insights on the words and language the younger generations are using, so you will be able to understand their rhetoric and ambitions. A movement is only as strong as its leadership, so we will show you the frontrunners within each movement as well. Lastly, we will give you tips and tricks as to how you can play a part in this new and more inclusive discourse.

Download the full whitepaper over here. And rewatch the accompanying trend webinar here on our website.

Our mantra ‘Understanding what makes people tick’ is more relevant than ever. That’s why we’ve confucted research to unravel the most prominent expectations and motivations in regard to COVID-19, both now and in the near future. Within the scope of our research, we focused on the topics of wellbeing and connectivity.

Now that we seem to be getting control over the virus in the Netherlands, questions arise about what the impact of the situation will be on our wellbeing. Both physical, mental and planetary. What does
the future of wellbeing look like and what does this mean for brands?

Due to mandatory home isolation, the process of digitization has inevitably taken a big leap forward. What are emerging demands and desires regarding communication, entertainment and privacy, and what are the opportunities and challenges within this new playing field?

Want to know more and figure out what this all means for your organization? Download the full whitepaper over here. And rewatch the accompanying trend webinar here on our website.

Alle spotlights