Stay up to date with societal developments through our latest Trend Overview.

MARE’s Trend Overview maps the consumer of the future and helps our clients understand what drives them, enabling them to anticipate shifting lifestyles.

The Trend Overview provides a clear overview of the trends currently at play and those we expect to influence the near future. We not only outline what is emerging, but also explain why these trends are gaining momentum.

The 2025/2026 Trend Overview consists of ten trends.

Each trend is illustrated by showing how different developments are interconnected and together shape the trend. This narrative illustration captures the imagination and creates a tangible, coherent picture.

Core values, key elements and trend signals make each trend easy to recognize and apply.

In addition, cultural analyses provide context to the societal developments underlying each trend. These cultural insights add depth and clarify why the trend is unfolding.

Further depth and inspiration

Would you like to explore further? Get inspired with an Inspiration Boost, dive deeper with a Deep Dive, or engage in conversation with the faces of change during a Spark Session.

• Trend Talk
  A Trend Talk is an engaging trend presentation featuring a curated selection of trends. This selection is made in collaboration with the client.
• Trend Deepdive
  A Trend Deep Dive is an in-depth report offering additional insight into what a trend could mean for your brand or organization. Together with the client, we select relevant trends to explore in greater detail.
• Trend Collab
  During a Trend Collab, you meet the faces of change. Engage in conversation, brainstorm, co-create, or find inspiration through changemakers and the creative forefront.

Interested, have questions, or looking for a tailored alternative? Send an email to [email protected]
to explore the possibilities. We would love to hear from you.