Gamifying focus groups

By adding a visual gaming element to a group discussion, even the most abstract subjects can be discussed in a quick, clear and nuanced manner. Because every respondent can influence the visualization with a mobile device, there’s an increased focus and sense of involvement amongst all respondents. The intuitive touch screen controls also exposes a respondent’s hesitations and doubts. Furthermore, a real-time visual report is directly available for both respondents and clients.

Do you want to know more or are you interested in a demo? Please reach out to Shari: shari@mare.amsterdam or Erick: erick@mare.amsterdam

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