Anticipate products

Stay on top of signs of change with our latest trend overview. MARE’s trend overview envisions the consumer of the future and helps our clients understand what drives them, in order to anticipate lifestyle shifts.

Gamifying focus groups

By adding a visual gaming element to a group discussion, even the most abstract subjects can be discussed in a quick, clear and nuanced manner.

Research World – Quintastics

Always wanted to get a sneak peek of our research on Quintastics? We recently wrote an article for the 70th edition of Research World (May/June 2018), in which we share some of our most valuable findings.



How do you know if your soundless video stands-out enough in a Facebookfeed? Is the entire pre-roll watched or is it clicked away after 5 seconds?

Agile with MARE To Go

Many organizations are getting involved in the agile way of working, with all sorts of opportunities and challenges that come with it. In the world of agile working, the customer is very much at the core of it all. MARE can efficiently add value in this process in both a qualitative and quantitative way. Somewhat differently to more traditional methods, but still with quality at the heart of what we do.


Hello Quintastics

50+ marketing is hot! But can we refer to it as one homogeneous target group? MARE decided to find out and did a deep-dive into the world of 50-somethings, with Sparks and a few of our valued clients.