Unravel

Understanding what moves and motivates your target group and how brands can be meaningful in this. That is what we are passionate about.

MARE is all about quality and that is reflected in the sharpness of our insights. This is not just a matter of asking good questions, but also about true connection with context and about making advice ‘actionable’. That is what makes us top notch researchers.

To capture the right insights, we use a number of techniques and methodologies, such as the following MARE ‘classics’:

Consumer Safari
Online Community
Online Research
Customer Journey Mapping
Agile Research / input: MARE To Go
Chinese Whisper
Feedview
Jeckyll & Hyde
Communication Research

Because we often design a custom-made set-up, this set of tools is always in motion.

Would you like to learn more about our offering? We always have time for a phone call, so please do get in touch: [email protected]

Anticipate

Today’s trends could be the prelude of what will be commonplace in the future. By combining learnings/ insights with fleshed out future scenarios you get advice with long-term shelf life.

Future-proof advice is not only relevant now, but also hits the right spot going forward. Placing findings in future perspective is delivered through in-house trend analysis and input from our unique global Sparks network. Our trend team is specialized in grasping and making sense of trends, within the context of our clients’ strategy (which trends are relevant for you and in what way are they meaningful to your company/ brand).

Our Sparks network, consisting of specialists from all sorts of areas of expertise and vanguard, can supply on-demand inspiration by providing a fresh and totally different view on topics.

Products on offer are:

Trend report
Trend presentation/ workshop (custom-made)
Service design workshop
Sparks interview
Sparks Speakeasy
Target group presentations/ workshops (such as: millennials or 50-somethings

Would you like to know more? Please contact the Anticipate Team and mail to [email protected]

Make

OK, and then what?
Actionable insights and future perspectives are of course useful, but how do you make it work?

MARE enables clients to apply insights to concrete concepts, personas, customer journeys, positioning statements etc. Our extensive experience in running co-creation sessions delivers actionable output that clients can immediately move forward with.

If and when relevant, we can go as far as delivering prototypes. In that case we closely work with Sparks specialists.

Would you like to know more? Please contact Mirjam, MARE’s co-creation specialist: [email protected]

How

Unravel

Anticipate

Make